Sunday, November 18, 2007

A Shopping Question

Do you believe that the mapping of a store has influence on your shopping habits? Or do you, the consumer, know what you are looking for and it is a mere matter of finding the item within the store? Is it moral to manipulate consumers by product placement, or effective marketing?

Paco's "butt-brush" theory is that a women's product that requires extensive examination should not be placed in a narrow aisle. Does this make sense? Clearance racks are often the most shopped region of the store. they are also usually crammed next to each other and often in shambles. But this goes against Paco's theory. Why do women still shop in clearance racks?

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