Design Website

'Béhar's ability to anticipate--and incarnate--consumer lust routinely brings executives to his door, saying, "We want to be the Apple of our industry." And Béhar has an impertinent question for them, too: "Do you have the guts?"'

The above passage is extremely relevant to class. We discuss about design innovations and making products user friendly. Apple is a standard of innovation and forward thinking. Behar is the Apple of designers. He revolutionizes society with his improvements in design. The article quotes, "His holistic view of design is rare in the business world." More should have this view, then everything would be usable.


This is a link to the "Fast Company" website.

This text is a link to the "Fast Company" website.